Ceres Liner to launch automated fare collection system

PHOTO CAPTION: Soon, Ceres Bus passengers would be able to enjoy the convenience of a cashless mode of payment via the Automated Fare Collection System (AFCS), which will utilize reloadable cards (right)./iNEWS

BACOLOD CITY–Vallacar Transit Inc. (VTI) will launch its first Automated Fare Collection System (AFCS) at the Ceres Liner North Terminal, Brgy. Bata, Bacolod City, on June 14, 2021.

Transportation Secretary Arthur Tugade, DOTr Assistant Secretary Mark Steven Pastor, LTFRB Chairman Martin Delgra, and LTFRB Regional Director Richard Osmeña will attend the launching, a statement from VTI, operator of Ceres Bus, said.

The pilot route for the AFCS will be Bacolod City to Victorias City and vice-versa.

The DoTr said the AFCS aims to improve urban public transportation by providing another payment option to the riding public.

This government-backed program is created to ensure inter-operability and mutual trust among the passengers and the transportation companies, the statement said.

DOTr added that this will be a more secure mode of payment for the passengers as they do not have to carry cash to pay for their fare, especially during the early mornings when spare change may be difficult to come by.

“They just need to tap theirs cards and enjoy the ride,” quipped Leo Rey Yanson, President and CEO of VTI.

He also said VTI sees the need for the continuous improvement of the company in terms of convenience, and quality but affordable service for the riding public as embodied in the legacy of his late father and YGBC founder Ricardo Yanson, Sr.

“We adhere to the modernization program of the transport sector under the leadership of President Rodrigo Duterte. The pandemic cannot stop us from delivering good service to our stakeholders,” Yanson said.

According to Yanson, the tap cards will be distributed free of charge to the riding public, but commuters would have to “load” their cards at the terminal booth.

“In the future, we will be giving rebates to the passengers or exploring the possibility of loyalty award points to maximize the riding experience of our passengers,” he added. (Eugene Y. Adiong/iNEWS-Bacolod/Negros Bureau)

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